What to Expect at Summit 2026
Adobe Summit at the end of the month is shaping up to be a very agentic and AI forward Summit, with major reveals expected across Experience Cloud, content supply chain automation and the emerging Agentic Web. Based on the latest public agendas, partner previews, and industry reporting, here are the most interesting things Adobe is expected to unveil ... as well as the ones that will matter most for enterprise marketers and technologists. Adobe has been signaling a shift from generative AI features to fully agentic systems that autonomously orchestrate journeys, content, and optimization with agentic across the entire Adobe Marketing Cloud stack. New agentic workflows that will move beyond pilots into measurable CX impact. AI agents embedded in AJO, Target and Campaign to design, test and optimize journeys in real time. Cross product orchestration where Firefly, GenStudio, AEM and Workfront operate as a seamless content engine. This is the year Adobe positions itself not just as an A...
