Three Agents Every Adobe Marketer Needs
Here are the three AI agents every Adobe marketer should build first, not the ones Adobe ships out of the box, but the ones that actually move KPIs when layered on top of AJO, AEP, AEM, Firefly and the content supply chain. The Journey Optimization Agent is an agent that continuously analyzes real time behavior, identifies friction or opportunity moments and autonomously proposes (or deploys) journey improvements. AJO is a powerful platform, but it is largely a manually managed platform. This agent turns it into a self optimizing system that behaves more like a growth engine than a workflow tool. It detects drop offs, delays or underperforming steps in AJO journeys. Once it detects these drop offs, it recommends new branches, offers or channel pivots. It will also simulate impact before publishing and auto generating audiences using AEP’s natural language segmentation capabilities and surfaces “next best journey” opportunities for marketers. You can build your Journey Optimizati...
